From Wikipedia:
Shirley Crabtree Jr., decided to follow in the footsteps of his father, Shirley Crabtree Sr., becoming a professional wrestler in 1952. He first became popular in the late 1950s, and early 1960s as a blue-eye billed as "Blond Adonis Shirley Crabtree." He won the European Heavyweight Championship in Joint Promotions and a disputed branch of the British Heavyweight title in the independent British Wrestling Federation before he quit in 1966 following a (non-kayfabe*) campaign of harassment at wrestling shows by former champion Bert Assirati. He retired for roughly six years. In 1972, Crabtree returned to Joint Promotions as a villain with a gimmick of the Battling Guardsman based on his former service with the Coldstream Guards. It was during this period that he made his first appearances on ITV both on World of Sport and on the midweek late evening wrestling slot. Not long afterwards, Crabtree's brother, Max, was appointed as Northern area booker with Joint Promotions and began to transform Crabtree into the persona for which he would be best remembered - Big Daddy.